Each year, the Silver Spurs Board of Directors carefully chooses two men to receive the honor of Coca-Cola Cowboy and two women to receive the Women’s Lifetime Achievement Award. The Coca-Cola Cowboy award started in 1982 and the Women’s Lifetime Achievement award began in 1992, together honoring four Silver Spurs Club members that have dedicated their time and efforts to keep the Silver Spurs Rodeo and Osceola County’s ranching history alive.
During the award ceremonies, dinner is served, stories are told and laughs are shared as the winners celebrate with their fellow Spurs members and family. The Coca-Cola Cowboys are given a coveted bright red jacket with a black cowboy hat and the Lifetime Achievement Award winners are given an engraved plaque as well as a commemorative clock.
On Friday, January 20th, 2017, Robert “Rabbit” Hall and Preston Wells Jr. were honored as Coca-Cola Cowboys. Alongside them, Carolyn Hall and Deloris Moore received the Women’s Lifetime Achievement award.
Carolyn and Robert “Rabbit” Hall
Born and raised in Kissimmee, Carolyn met her future husband Robert in 1970 and got married in 1971. Together they live in Osceola County, where Carolyn works as a hairdresser and Robert works on various ranches. Carolyn and Robert joined the Silver Spurs Riding Club in 1980, where Robert helped behind the chutes and Carolyn in the concession stands. Robert also served as Big Boss for the Silver Spurs Riding Club from 2004 to 2005. They have four children and 11 grandchildren. They’ve been loyal, hard-working Spurs members over the years.
Originally born in Atlanta, Georgia, Deloris moved to St. Cloud with her family in 1953. She volunteered for the Silver Spurs Riding Club in 1967, when Louise Barton asked for her help to usher the North stands of the old Silver Spurs Arena. She formally joined the Silver Spurs Riding Club in 1981, and she works as the Usher Chairman. Professionally, she went to college for business and has worked for Bouchard Insurance in Downtown Kissimmee since 2000.
Preston Wells Jr.
Preston is a lifelong resident of Osceola County and a 4th generation Floridian. Born into the citrus and cattle industry, Preston and his brother Frog Wells ran a commercial cow operation that his sons Preston III and Clyde now run. Preston joined the Silver Spurs Club in 1961 with his wife, mother, father and brother. For 40 years, Preston served on the Ticket Taker Committee and has memberships with the Florida Cattlemen’s Association, Florida and National Cutting Horse Associations, and Osceola Farm Bureau. Preston and his wife, Hazel, have two sons, Preston III and Clyde, three grandsons and three granddaughters.