Each year, the Silver Spurs Board of Directors carefully chooses two men to receive the honor of Coca-Cola Cowboy and two women to receive the Women’s Lifetime Achievement Award. The Coca-Cola Cowboy award started in 1982 and the Women’s Lifetime Achievement award began in 1992, together honoring four Silver Spurs Club members that have dedicated their time and efforts to keep the Silver Spurs Rodeo and Osceola County’s ranching history alive.
During the award ceremonies, dinner is served, stories are told and laughs are shared as the winners celebrate with their fellow Spurs members and family. The Coca-Cola Cowboys are given a coveted bright red jacket with a black cowboy hat and the Lifetime Achievement Award winners are given an engraved plaque as well as a commemorative clock.
On Friday, January 26th, 2018, Larry Evers and Bruce Vickers were honored as Coca-Cola Cowboys. Alongside them, Sally Evers and Barbara Marshall received the Women’s Lifetime Achievement award.
Larry and Sally Evers
Born in Tifton, Ga, Larry Evers met his future wife, Sally, during their sophomore year at Osceola High School by tying Sally’s hair in knots while sitting behind her in class. Married on September 2, 1967, they would have two daughters, Kelley and Kimberly, who currently help them with their family business. While being active members of their church, Larry and Sally volunteered for several years with the Silver Spurs Club. Larry could be found in or near the arena taking photographs of the various rodeo events, and Sally worked in souvenirs but now helps as an usher.
Barbara Marshall was born in Orlando, Florida to Earl and Dorothy Partin, making her one of the 19 grandchildren of Henry and Bertha Partin, who were some of the founding Silver Spurs Club members. She attended her first Silver Spurs Rodeo in 1955 and would later ride in the “Peewee” Quadrille when she was six years old. Growing up in Osceola County and in the Silver Spurs Club, Barbara joined the Silver Spurs Club in 1977, working in the concession stands and ticket office for years. Outside of the Silver Spurs Club, Barbara retired from KUA in 2001 and takes pride in the fact that her children and grandchildren are just as active in the Silver Spurs Club as she once was.
Bruce Vickers is a lifelong resident of Kenansville, Florida and active rancher in Osceola County. Married to Cathy Vickers, they have two children, Clint and Lauren, and five grandchildren. With ranch experience, Bruce started volunteering with the Silver Spurs Club by working with the Silver Spurs stock when he was just 18 years old. For 34 years, Bruce worked for the Department of Agriculture as a livestock inspector. He currently manages a small ranch in Kenansville for Hundley Farms, along with a small heard of his own cattle.